Universidad de Las Américas, founded in 1988 in Santiago, Chile, is a private higher education institution with more than 30,000 students in all modes of study. In order to improve its admissions process for new students, the university decided to implement HPI International’s Attracting Success solutions starting in 2020.
HPI International’s Attracting Success Suite offers a wide range of solutions to help higher education institutions improve their student attraction and selection process, using tools such as assessments, artificial intelligence and predictive psychology to better understand prospective students and accompany them in their decision to join the institution.
In the case of Universidad de Las Américas, the implementation of Attracting Success solutions allowed the institution to increase its level of enrollment of new students in undergraduate programs by 6% annually, in all the modalities offered by the institution. In addition, prospective students can learn about their personal qualities and receive guidance focused on their talents and preferences, enhancing their experience and increasing their motivation to become part of the university’s educational community.
Universidad de Las Américas has decided to continue using these solutions for the next few years, demonstrating the great value they have generated to its admissions process for new students. The institution has found these solutions to be an effective tool for improving its admissions process, which has resulted in an increase in its undergraduate enrollment. This success story exemplifies how technology can be a great ally for higher education and how Attracting Success’ solutions enabled the institution to increase its level of new undergraduate enrollment can make a significant difference in the student admissions process.
Undoubtedly, these solutions represent a great opportunity for educational institutions looking to improve their admissions process and attract the students that best fit their academic offerings.